Inspired by the cosmos,
crafted by science.
INTRODUCING BRAND NEW FLOWER
-10 YEARS IN THE MAKING
New Focal Flower
Unique Flower Shape
We looked up a t the night sky. A new star was looking back.
When we look up at the stars, we’re looking at history. The stars are ancient, the same ones people saw centuries ago, and the same ones people will see centuries from today. We see constellations and astrological signs.
We can use the stars to locate ourselves in the world. The stars are a mystery, and yet we feel we know them, and every so often, after a lifetime of searching, a new one is discovered.
A First-of-its-kind Flower, realized by the passion and expertise of the world’s best growers.
Unmatched ambition means an unprecedent lifespan. This Flower will last until the next full moon.
Introducing the Astronova, a unique flower ten years in the making, and well worth the wait. Beauty takes time.
Nature finds a way. Science opens up new possibilities.
We’re just getting started.
Astronova was inspired by the cosmos and brought into being by the combined exports the world’s two foremost growers.
With a longer vase life than any Flower before it, and a brightness reminiscent of the night sky, it is our greatest achievement yet.
More colors, more possibilities still to come.
We went back in time to collect musical notes, brushstrokes, and colors from the Baroque era, combining them to create something unique.
Dark and bright. Classic and bold. Royal Van Zanten and Queen’s Flowers. Contrast becomes balance. Ornate becomes simple. A dream becomes a flower.
Ten Years in the Making
What does ten years in the making mean?
It means unwavering attention to detail, impassioned and creative breeding, and a commitment to consumer value. A collective human touch has brought the best out of nature.
What do you get when you combine the premier breeders of Europe and South America? Whether in the Netherlands, Colombia, or Africa, the people at Royal Van Zanten and Queen’s put untold amounts of time and care into making Astronova a reality. This process has been a privilege for both Royal Van Zanten and Queen’s, and it is everyone’s hope that Astronova marks the beginning of a sustained partnership.”